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May 2, 2023


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UP Entertainment, the leader in uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms, will be adding two new subscription streaming services to its portfolio, GaitherTV+ and AspireTV+. These standalone streaming services will be offered alongside the already popular million subscriber service UP Faith & Family.

UP Entertainment’s streaming offering provides an entertainment option for everyone in the family, whether it’s those seeking movies and series, lifestyle enthusiasts or Gospel Music lovers, all while knowing it will be uplifting and safe for the entire family.

“As the trusted leader in uplifting entertainment, we have a unique opportunity to offer a portfolio of services that super serve passionate audience groups,” said Charley Humbard, UP Entertainment Founder & CEO. “GaitherTV+ is the category leader in Gospel and Christian music. Gaither is a beloved brand with a huge, passionate following and is perfect for a commercial-free streaming experience, and AspireTV+ brings compelling original programming from our leading Black and urban lifestyle brand.”

“We have worked alongside the folks at UP Entertainment for years and have been able to share our programming far and wide through the work that they do,” stated three-time Gospel Music Hall of Famer Bill Gaither. “The ways in which people experience our shows and performances through television continue to change and grow; and UP is a leader in presenting family-friendly entertainment with relevant, engaging platforms to households everywhere. We are looking forward to sharing GaitherTV+ in new ways through this new partnership with UP Entertainment.” 

UP Faith & Family, the leading streaming service for uplifting entertainment, currently serves a million families. UP Faith & Family is the only place where viewers can binge seasons of UPtv’s hit original series. Subscribers can also stream the best family movies, cooking and design shows, uplifting Christian movies, kids favorites, Christmas movies, music specials, comedies and more. UP Faith & Family is the exclusive home to new seasons of the hit series Heartland in the U.S. months before anyone else. New titles are added to the service weekly. UP Faith & Family is available via Apple iOS, Apple TV, Amazon Fire TV, AndroidTV, Cox, Dish, Google Play, Prime Video Channels, Roku, Roku Channel, Samsung TVs, Sling, Verizon’s +play, Xbox, Xfinity, YouTube and YouTube TV.

GaitherTV+ provides access to Gaither’s renowned and growing library of full-length concerts and specials, early premieres of new performances and shows, exclusive behind-the-scenes interviews and presentations and hundreds of titles to watch On Demand. The new subscription streaming service is the home of award-winning Country, Gospel, Bluegrass and Christian music concerts, specials and series. Gaither Music reached over 2 billion audio and video streams in 2022.

AspireTV+ is a new subscription video on demand streaming service that promises to be the ultimate destination for Black culture and urban lifestyle. Powered by aspireTV, aspireTV+ will deliver an unparalleled viewing experience. With dynamic and engaging content, this streaming destination will feature a wide range of lifestyle entertainment to keep viewers connected to the culture. From fashion and beauty to food and travel, aspireTV+ will offer a fresh and exciting perspective on modern urban life. The streaming service will showcase a diverse selection of movies, series, independent films, documentaries and more that highlight stories and experiences of Black audiences. #Seeyourselfhere 
AspireTV+ will be available in fourth quarter.

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